Smart Communications Inc. has introduced an artificial intelligence-powered service that reduces background noise during mobile calls, initially making it available to subscribers of its premium brand, Smart Infinity.

Called PureVoice, the service filters out ambient sounds such as traffic, crowd noise and music to improve voice clarity during conversations.

The technology works even on mobile phones without built-in noise cancellation features. Subscribers do not need to install an application or change their device settings, as the service can be activated or deactivated by pressing 8# during a call.

Smart said it plans to extend PureVoice to more subscribers in the coming months.

“Voice remains the quintessential service of any telecommunications company. While the way people communicate continues to evolve, the need for reliable, clear, and seamless conversations remains fundamental. Through PureVoice, we are modernizing voice communications and bringing it into the 5G era,” said Lloyd R. Manaloto, Smart’s first vice president and officer-in-charge.

Tina D. Montinola, vice president and head of Smart Infinity, said the premium brand’s members would be the first to access the service as part of its exclusive offerings.

The launch builds on Smart’s earlier investments in voice technology, including the rollout of Voice over LTE (VoLTE) in 2020, which allows subscribers to make high-quality calls while continuing to use mobile data.

The company has also enabled Video over LTE (ViLTE), allowing subscribers to make video calls through their phone’s dialer without using third-party applications.

Smart said its network modernization and artificial intelligence capabilities had helped support the development of PureVoice.

The company also cited its performance in the latest National Telecommunications Commission quality-of-service tests in Metro Manila, where it recorded no dropped calls, meeting the regulator’s prescribed threshold and outperforming other service providers.

Smart Infinity members seeking information about PureVoice may call *800.

President Ferdinand Marcos Jr. is pushing for expanded internet access and stronger cybersecurity measures to encourage Filipinos to use digital banking and other online services.

Malacañang said the priorities were discussed during a meeting between Marcos and the Private Sector Advisory Council (PSAC) Digital Infrastructure Sector Group at Malacañan Palace on Tuesday, November 3.

The administration is seeking greater private-sector involvement in expanding internet infrastructure, particularly in remote communities where limited or unavailable connectivity restricts access to education, government services and business opportunities.

Marcos is also reviewing the progress of the Bayanihan SIM Project, which aims to provide connectivity to more Filipinos.

The government is placing emphasis on consumer protection and cybersecurity as financial transactions and commercial activities increasingly shift online. These measures are intended to help people and small businesses conduct digital banking, pay bills and sell products with greater confidence.

The administration also sees digital technology as a means of creating jobs and allowing micro, small and medium enterprises to reach wider markets without leaving their communities.

During the meeting, Marcos also reviewed private-sector proposals involving emerging industries, including the space economy, and ways to develop local talent and encourage skilled Filipino professionals to pursue careers in the country.

The government said closer cooperation with businesses would help build a more inclusive digital economy through improved connectivity, secure online services and expanded economic opportunities.

Smart representatives turned over the AI-in-a-Box package to Atty Sahagun (center). It contained a Smart 5G WiFi device, Smart prepaid load cards, and an AI tool subscription and is part of PLDT and Smart’s broader efforts to make emerging technologies more accessible through a combination of connectivity, digital tools, and learning opportunities.

More than 50 employees of the Palawan provincial government have undergone training on artificial intelligence (AI) applications as part of efforts to improve administrative processes and public service delivery.

The session was conducted by PLDT Inc. and Smart Communications Inc. under their AI-in-a-Box initiative, which aims to help local government units develop digital skills and explore the use of emerging technologies in government operations.

Participants from various provincial offices were introduced to AI tools that could assist with research, content development, administrative tasks and public engagement.

The initiative also included the turnover of an AI-in-a-Box package containing a Smart 5G WiFi device, prepaid load cards and an AI tool subscription.

Palawan Provincial Administrator Jefrie Sahagun, who opened the session on behalf of Gov. Amy Alvarez, said AI adoption should focus on improving the quality of public services.

He said technology could help government employees work more efficiently but should not replace human judgment, compassion and accountability.

Christian Anthony T. Villon, a supervising administrative officer and data protection officer at the provincial government, said employees were interested in using AI to handle routine tasks such as meeting transcription and other administrative work.

He also cited the potential of the technology to automate manual processes and speed up the delivery of government services.

PLDT and Smart said the initiative forms part of their efforts to support local government units through connectivity, digital tools and training opportunities.